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Showing posts from October, 2019

5 Examples of Great Marketing Copywriting

One of the most powerful elements of marketing is definitely copywriting. But for content marketing to work the content must be delivered to the audience and make a significant impact. And that’s where the difference between excellent copywriters and just another copywriter comes in. 
Those who make great content usually have some basic rules they follow. You can be a great copywriter too if you follow the rules too. This rule goes with the name rule there.
What is rule three of marketing copywriting? Rule of 3 is based on a very simple principle. That things that come in 3s are more satisfying, inherently funnier and more effective than all the other numbers. When you use words either in written text or speech, the audience is most likely going to get the information if it is written in 3s. I know by now it is already sounding confusing but it should not because I promise you it is very simple and if you apply the rule 3 perfectly, you are definitely going to make it as a copywriter.…

3 Examples of Great Sales Copy

Copywriting has been a key to success for many businesses, the ability of copywriters to tell the story of a company in an engaging way. Using the right words consistently can turn a small business into a huge profit-making business. So what does some businesses do right and you don’t? 
We will be looking at some companies that have excellent copywriting but before we get to that I think it will be wise if you improve your skills as a writer with the 3 basic rules of copywriting.
Basic rules of sales copywriting If you want to be different and better than your competitors, then at no point should you ever break this 3 basic rules. Whether you are writing a blog post, newsletter or even a simple email. It will be fun isn’t it, having your audience reading your content from the first letter to the point you tell them good luck?

Unfortunately, it is not always simple, readers always find excuses to stop reading your copy, that’s just how it is they will always be finding excuses to stop …

The Razor And Blades Business Model

Before starting with anything else you need a basic introduction of the model itself. This concept is a tactic for the pricing of a product that is going to be sold at a comparatively lower price and also with a loss so that any other consumable products that have been paired with the previous one is capable for generating the profits.


This is also known as the razor and blades business model. The generation of the strategy for marketing and pricing is going to be designed in such a manner that it is capable for making reliable and also sustainable income just with the process of a customer being locked into a platform or any similar tool for a more extended period.  Bait and Hook With a straightforward example, you can quickly think of yourself that you are going to the super shop and purchasing some reason for yourself. You probably have also purchased their matching blades that are going to be used as a replacement after the original edge has used. The main thing here is for you to…