Skip to main content

How to Name Your New App

Naming an app is a very difficult process. Our name was already decided by our parents. They went through a stressful process to choose a perfect name for you. Your name has followed you through your whole life. The name becomes your identity. Your app name has a similar importance. It will follow your brand forever. Thus, it is important to come up with a good name.

App Store is overcrowded with millions of apps. Most of the apps are free on the App Store. Thus, it is important to create a good first impression. If you have to spend hundreds of hours coding an app, then you must make sure that your efforts don’t go unrewarded due to a bad app name. In this article, we will tell you how to come up with good app names.

1. Reflect Your App Functions

Your app name should describe what your app does. Most successful apps choose a name which reflects their app core features. Anyone can guess that WeChat is a messaging app, that Netflix is a streaming app or that RapidCash is an app for fast lending.

Most users will judge your app by its name. They don’t want to spend their time reading the description. Thus, you must choose a name which describes your app features. This will leave a good impression in the minds of users.

But, make sure that your name is not too complicated. If you are using a complicated name, then you can lose a lot of users. It will be difficult to search for your app in the App Store. If you are using a simple name, then anyone can remember it. It has to be easy to read and easy to remember, like Nobo or Zolo. This will make it easy for your customers to understand your app theme.

2. Don’t Copy

Most people think that adding a trendy prefix to your app name will make it famous. For example, many people add “Insta” or “Angry” with their app name. They think that this will help in attracting new customers.

But, by doing this you are sacrificing your app legitimacy. There are hundreds of apps in the App Store that start with Angry-something. Try to come up with a unique and original name. You need to start a new trend to become successful.

3. Differentiate Your App Name.

There are hundreds of apps available on the App Store that offers similar functions. For example, there are hundreds of Map apps available on the Play Store. There is a high chance that your app will get lost in this crowd.

Thus, you should try to play with words. In 2008 an app named Free Map Israel changed its name to Waze. Now, their app name sounds unique. It provides a vast number of ways to get to a specific location. They have created a separate fan base of their app.

If you are not getting a perfect word for your app, try playing with words. Try to twist a word little bit. But, don’t get too creative in this process. Otherwise, you might end up choosing a tough name for your app. This will make it harder to find your app on the App Store.

4. Keep it Memorable and Short

If you are choosing a long name, then your app is definitely going to fail. Your users will forget the name of your application. Thus, they will never use it. Ideally, you should try to come up with a short name.

All the million-dollar apps have a short and memorable name. You can easily remember app names like Tinder and Skype. If your app name is short, then people will use it in real-life communication. Thus, they will promote your app to other users. You don’t even need to spend any money on advertising.

Conclusion: Keep it Simple Stupid (KISS)

You can use all these tips to come up with a great app name. But, make sure that your app is also good. Nobody wants to click on an amazing sounding app that does nothing. Thus, make sure that your app name represents your app core features.


Popular posts from this blog

Lead Generation Strategies are Easier than You Think

The goal of any business is always to get more customers, right? But getting more customers is no easy thing considering the fact that you are not the only one selling or offering those services. But if you have a good lead generation strategy and put enough efforts, you are definitely going to make it. What is lead generation? Different people have defined this term differently but it all leads to one thing, a process of which you can use to create more potential customers for your business. Lead generation strategies are usually introduced to make your business known to other people. But essentially the main goal of lead generation is getting high intent customers but it will all be pointless if your business is not exposed. Why is lead generation important? A lot of salespeople nowadays are preferring inbound marketing strategies. Inbound marketing is where people come in willingly and the people who come out of their own will tend to work way better than those coming out of col

The Razor And Blades Business Model

Before starting with anything else you need a basic introduction of the model itself. This concept is a tactic for the pricing of a product that is going to be sold at a comparatively lower price and also with a loss so that any other consumable products that have been paired with the previous one is capable for generating the profits. This is also known as the razor and blades business model. The generation of the strategy for marketing and pricing is going to be designed in such a manner that it is capable for making reliable and also sustainable income just with the process of a customer being locked into a platform or any similar tool for a more extended period.  Bait and Hook With a straightforward example, you can quickly think of yourself that you are going to the super shop and purchasing some reason for yourself. You probably have also purchased their matching blades that are going to be used as a replacement after the original edge has used. The main thing here is

5 Examples of Great Marketing Copywriting

One of the most powerful elements of marketing is definitely copywriting. But for content marketing to work the content must be delivered to the audience and make a significant impact. And that’s where the difference between excellent copywriters and just another copywriter comes in.  Those who make great content usually have some basic rules they follow. You can be a great copywriter too if you follow the rules too. This rule goes with the name rule there. What is rule three of marketing copywriting? Rule of 3 is based on a very simple principle. That things that come in 3s are more satisfying, inherently funnier and more effective than all the other numbers. When you use words either in written text or speech, the audience is most likely going to get the information if it is written in 3s. I know by now it is already sounding confusing but it should not because I promise you it is very simple and if you apply the rule 3 perfectly, you are definitely going to make it as a copywri